4/1/2023 0 Comments Ioda orchardIODA was acquired by Sony Music in 2009 and merged with The Orchard in 2012. It has over 2,700 indie labels' licensed music which consists of over 2 million tracks. It helps expose indie music deep into the online music community.IODA is not venture funded and has grown steadily since 2003. Promonet is the intersection between the long tail of music and the long tail of the web. It offers sample songs from all of its contracted artists that can be used for free by anyone. Promonet is a database of music that can be accessed by bloggers and podcasters. IODA takes a 10-15% cut of all sales.The promotion side of IODA's business model is headed by Promonet. IODA collects music from Indie labels, digitally encodes it into up to 15 file formats (most with DRM) and then bulk uploads it to retailers' servers. With infinite shelf space and zero shipping costs, IODA's full business model entails little more than promotion and digitally transferring its music to retailers. ITunes, Rhapsody and Napster (an entire list of its partners is here). Because of Sonys previous 51 stake in IODA. Founded on the long tail principle by a few music geeks, IODA collects music from independent music labels all over the globe and licenses their music to retailers such as In 2012, The Orchard announced they had reached a merger agreement with IODA, another global distribution business. IODA (Independent Online Distribution Alliance) is a music aggregator bent on tapping the indie music niche which accounts for 20% of the music industry's yearly revenue.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |